ACBL Bridge Beat #115: Bridge on TV
The first time bridge appeared on television was October 7, 1943. William McKenney and his wife Marguerite played Al Sobel and Helen Sobel on Station WRGB, Schenectady NY. Albert H. Morehead analyzed the bidding and the play. The match, designed as an experiment, was arranged by J. Walter Thompson Co. for the American Playing Card
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